On Sep 24, 2026, the US Direct Selling Association announced its 2026 DSA Awards, recognizing seven companies across six categories from more than 30 entries. Pampered Chef won for Technology Innovation with Lead Lists, which uses AI and machine learning to help consultants spot the customers most likely to host a party or become a consultant; the company reports about 25,000 bookings and estimates more than $13 million in incremental revenue from the program. Herbalife shared the technology award for AI-assisted compliance work that it says cut case documentation time from about 15 minutes to under one minute, while OMNILIFE, Immunotec, PayQuicker, Hy Cite (Royal Prestige MultiPan) and Sunrider were honored in other categories. For other party-plan companies, it's a real example of AI helping fill the host calendar, with numbers attached.
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