The World Federation of Direct Selling Associations held its 18th World Congress Oct 19 to 21, 2026 at the Inspire Entertainment Resort in Incheon, South Korea (WFDSA, 2026). It was the first time Korea has hosted the event, which runs every three years (Seoul Economic Daily, 2026). Organizers expected about 600 executives and association officials (Businesskorea, 2026), with direct selling leaders coming from 55 countries (Seoul Economic Daily, 2026). The theme was "Direct Selling: Powering Human Transformation" (Maeil Marketing, 2026). Sessions covered digital transformation and AI, next-generation consumers and sellers, and the Asia Pacific and China markets, and a CEO panel included the chief executives of Amway, Best World International, and USANA (Maeil Marketing, 2026). Korea's consumer protection model also drew a session, with the head of the Korea Special Sales Mutual Aid Cooperative arguing that regulation is core market infrastructure rather than a brake on growth (Maeil Marketing, 2026). For party plan companies, the agenda signals where the global trade body sees the next few years: AI in the field, younger sellers, and Asia.
Our earlier preview of the Congress is here.
Disclaimer: This item is general industry news for information only. It is not investment, financial, legal, or business advice. Event details come from the cited news reports and WFDSA, and some may change as official materials are released. Do your own research before making any decision.
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